Welcome to Andrew Michelson Consulting Group.
Proven experience for increasing sales, creating new revenue streams and generating profitability for global business units.
Dedicated High Energy Professional
Andrew Michelson is an Experienced Senior Executive with a successful track record in delivering increased sales, new revenue streams and profitability for Global business units. A dedicated high energy professional with an entrepreneurial spirit to deliver solid results in startups or established companies. A proven Leader with Executive roles in General Management, Sales & Marketing Leadership, National Account Sales at the C-Level, Client Relations, Key Account Management, New Product Development, Aggressive End User Marketing, Global Training, Operations, Pricing Strategy, New Business Development, M&A, Licensing, and International Expansion;
Broad exposure into numerous Vertical Markets & Channels of Distribution serving the Financial Services, Mortgage, Real Estate, Title & Settlement, Mortgage Technology & Software, Home Improvement, DIY, Consumer Goods, Industrial & Construction, Safety, Automotive, Aerospace, Government, Farm & Fleet, Ecommerce, and Healthcare Industries.
Specialties & Intellectual Capital: Leadership Skills with focus on building internal and external relationships based on mutual trust, respect and credibility; Strategic leadership, planning, development and execution; P&L management; Multi Channel Marketing, Marketing strategy, End-User Marketing Management, Sales strategy with Consultative approach, planning, and forecasting; Business development; Product and brand management; Marketing communications and branding; Cross-functional team leadership; Merger & acquisition strategy, screening, valuation, due diligence, and integration; Marketing and financial analytics; New product development; Identifying, Planning, Development, Pricing and Commercialization into the marketplace.
Specialties and Intellectual Capital
Over the years we have had the privilege to work with outstanding companies, work alongside talented professionals and continuously challenge ourselves to elevate our game. Some of the Core Competencies we can bring to your business are listed below. We welcome the opportunity.
- General Management
- Sales Leadership
- Global Brand Strategy
- Brand Extensions
- New Product Innovation
- Inventor Partnerships
- New Product Development
- Product Introductions
- Marketing Strategy
- Customer Relationships
- Strategic Planning
- Growth Strategy and Execution
- Organization Development & Talent Acquisition
- Personnel Development & Succession Planning
- Performance Management
- Cost Reductions & Improving Cash Flow
- Forecasting & Supply Chain Improvements
- Merger & Acquisitions
- Business Integrations
- Distribution & Fulfillment Solutions
- Cross-Functional Leadership
Demonstrated Sales Functions - I recall from my first sales training class 25 years ago that the skills learned here will help propel you in your career. Three years later I received the Top Performer award for achieving Sales Excellence and was given to the Top 1% & Elite Performers in the organization. My journey has given me the opportunity to work with different companies that sell different types of products and services in multiple industries One thing is for certain, these experiences matter and success in undeniable. Here is a short list of demonstrated sales functions that may be of help:
Sales
- New Business Development
- Selling Strategies
- Growing Existing Clients
- Converting New Clients
- Creating Sales Presentations
- Using CRM Digital Platforms
- Maximizing Social Media
- Maximizing Key Account Relationships
- Sales Training
- Building High Performing Teams
- Sales Planning
- Pricing Excellence
- Contract Review/Supplier Guidelines
- Value Based Selling/ROI
- Negotiating large deals
Marketing
Tactical Marketing Functions - Positions like VP of Marketing, Global Marketing Manger, Channel Marketing Manager, Event Marketing Manager, and Global Product Manager have equipped me with an array of skills to bring to the marketing war room. Deep Experience and Discipline for incorporating New Marketing Applications will help us rise above the rest. Here is a list of marketing functions we can offer your firm:
- Digital Marketing
- Optimizing Social Media
- Channel Marketing
- E-marketing
- Competitive Analysis
- New Product Development
- New Product Commercialization
- Marketing Communications
- Advertising
- Promotional Products
- Creating Collateral
- Packaging Design
- Retail Displays
- Website Design
- Trade Show Management
- White Paper Studies
- Preparing Press Releases
- Working with Marketing Agencies
How We Work
Fractional Roles: Allows for companies to invest in their business with a focused “C” level Executive Resource that will align with their requirements and budget.
Types of Fractional Roles:
- Chief Operating Officer
- Chief Sales Officer
- Chief Strategy Officer
- Chief Marketing Officer
Consulting Roles: We work with clients on strategy, planning and problem solving
Types of Consulting Roles:
- Sales Consultant
- Marketing Consultant
- Business Strategy Consultant
Project Work: Every business has different priorities to grow. We understand and have the expertise, resources and creativity to help. Whether it is preparing for a new product launch, refreshing your brand, or building a social media campaign around your next tradeshow, we will work closely with your team to support these priorities.
Contact us so we can learn more about your company's unique structure.
Relationship Capital
Through our working relationships, we maintain a wealth of knowledge in key channels & vertical markets.
